We look at:
One label — SEO.
Very different amounts of work.
You should not be paying for a mysterious monthly bag of “SEO activities”.
You are paying for the work your project actually needs, such as:
If your project does not need a component, there is no reason to invent it just to fill a package.
work: "research and diagnosis"
work: "website and content architecture"
work: "SEO and local optimisation"
work: "copy and technical implementation"
work: "CRO"
work: "QA and measurement"
# no component invented to fill a packageThat is where the Audit makes sense first.
The Audit identifies what is actually holding the system back, what should be fixed first and in what order.
If we then complete SEO & Digital Implementation together, the Audit fee is credited toward the project price.
If the offer itself is not clear yet, SEO will not solve that for you.
If you have no capacity for new customers, first decide what you actually want to achieve.
If the problem is small and isolated, there is no reason to turn it into a multi-thousand-euro project.
if offer_is_unclear: "SEO will not solve that"
if no_capacity_for_customers: "decide what you want first"
if problem_is_small_and_isolated: "do not create a large project"
→ smallest_justified_stepBefore looking only at price, look at the business:
We will not turn that into a fake ROI calculator with two decimal places.
But it is a better basis for a decision than:
“Our competitor does SEO, so I suppose we need it too.”
| Business check |
|---|
| what one good new customer is worth |
| whether real demand exists |
| where enquiries are currently being lost |
| whether you can handle more business |
| whether contacts and outcomes can be measured |
Tell us what you have, what is not working and what you want to change.
We will define the smallest justified next step and the real scope before putting a price on the work.